Augmented Reality Marketing Strategy

The real world is viewed in virtual reality augmented by using computer-assisted graphics. For instance, if your smartphone has augmented reality app installed that can augment the view of the real world, you just have to hold on your phone's camera onto any object, say, for instance, a building.

Very soon, the app scans the object and gives you feedback in virtual reality. This time you see the object virtually manifested. Moreover, you also see some text messages (semantic contexts) overlaying on it. That's what we call augmented reality.

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So, what basically AR does is to augment the view of an object of the real world using audio, video and other input devices. This technique embeds virtual reality over the real one thereby giving viewers the visual of utter magic never perceived before.

One of the marketing strategies of AR involves giving consumers or people a very innovative style of visually digesting information with regards to their needs. This strategy involves enlightening people about the real world in a virtual style and in a semantic context.

This improves knowledge about location, building, church, school, hospital and other locations for an individual. From the vantage point, a customer at a retail shop can view the product's information using this technique.

From a commercial standpoint, the AR marketing strategy involves giving people the commercial advantages in terms of assisting them present tenders and other business proposals in virtual reality.