When choosing a financial advisor, it is very important to understand that financial advisors represent financial institutions. These institutions include insurance companies, banks, mutual fund companies, securities firms, mortgage companies, and so on.
You can find a top monetary counselor in these institutions. Since financial advisors are strongly influenced by these institutions, it is important to know the 4 basic rules according to which they work. This information will help you considerably when choosing a financial advisor.
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The 4 rules are:
1. Get your money
2. Get it often
3. Keep it as long as possible
4. Make the least possible
At first glance, this list may seem shocking, as if you were attacked by these institutions. In fact, they simply run a business and try to make a profit, and if you were in their shoes, you would follow exactly the same list. Let's take a closer look at each of these aspects and discuss how you can use that knowledge to choose a financial advisor.
Imagine that you opened a bank today. What is the first thing to do to make your bank operational? You would need deposits, right? And how do you get these deposits? By offering your potential customers something they want in exchange for their money.
All financial institutions want their clients to put their money in with the institution. All of their advertising and sales are aimed at attracting people's money. The financial advisor is part of the institution's sales group and his main role is to obtain money for the institution.