Although there are a different number of ways to drive traffic to your website or blog, my advice for everyone with a blog or site, would be to concentrate their attentions using one method, and get good driving traffic via that process. Facebook is huge, and you would be well advised to spend your current levels building up sound information about Facebook. You can get more information on the Facebook advertising via gettheclicks.
Make sure that in your ad copy you have a call to action. Images, surprisingly, are more important. According to your study done on Facebook advertising, 70% of the ads clicked are as a result of the image, not the phrases.
For those who don’t know what Split Testing is, it is basically writing two versions on the same ad, and then jogging them, and seeing which one has got the more clicks. Once you learn which ad is doing much better, run that ad, and remove other. If you are not used to Facebook advertising, then when you set up your first ad, it is important you track it all the time, otherwise your spend can hightail it with you.
Although there will be less impressions when the advertising is online, these people will be targeted people who are interested in that particular service or product. Try to find specific ads that tailor to your specific market, rather than something which is more ‘general. ‘
Believe it or not, purchasing traffic using Facebook can possibly be incredibly cheap, or cheaper than Google AdWords, provided you recognize your demographics, and how for you to bid. Ideally, bidding more than 0. 04 cents above the suggested bidding price will give you a greater scope for paying out less for clicks than what Facebook says it is best to pay.